Estate Agents – old fashioned and stuck in the past… 

Most estate agencies are stuck in a time warp. Fancy offices, window displays with strings and strings of photographs hanging row on row, agents doing obligatory office duty and sitting around waiting for the phone to ring, training focused on obtaining sole mandates in order to control the stock, training on selling techniques, office managers pressing for sales because they get paid accordingly, advertising in newspapers to show the world they have a bigger ad than their competitors, website ads that do not get removed when the property sells because potential buyers are sourced that way…I can go on and on…

Sound familiar? You bet, I have been there, done that and fortunately saw the light.

After more than 30 years in real estate I have realised that all of the above is still being propagated with boring and outdated practices like ‘sticking to core business’, ‘not re-inventing the wheel’, ‘why change something that works?’, ‘it’s all about highest number of sales, not cutting commission, being the highest paid agent in the company’, strict office rules that are enforced to keep order and the agents out of each others’ hair (and simultaneously stifle entrepreneurship and innovation). Once again I can go on and on…

This realisation inspired REDZetc.

 

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