About REDZ etc

An Inspiring and Fresh Approach to Real Estate Marketing

REDZetc is an innovative real estate brand that strives to bring a new and refreshing approach to the real estate marketing environment.

Pam Snyman, the founder and managing director, has served the real estate industry since 1986 and has put in a remarkable effort to professionalise the industry on different levels. In 2013 Pam decided after 27 years in the corporate real estate world, that there were certain aspects of the industry that need serious reinventing.

  • Estate agents work for their agencies…what we need is an estate agency that works for their estate agents.
  • Estate agencies are run out of offices that operate in accordance with the agency needs (sales targets and high profits), by agency managers and in terms of the agency’s office rules…what we need is a place where entrepreneurial agents can function in accordance with their clients’ needs, in terms of a servient leadership culture based on sound principles and values.
  • Estate agents are trained to take sole mandates at any cost (even, and mostly, on overpriced properties) in order to control the market and minimize competition…what we need are agents understanding and acting in the interest of the client/mandator at all times, i.e. client- orientation vs self-orientation.
  • Estate agents are allowed by many of the agencies to operate without being legally qualified (with valid current Fidelity Fund Certificates) to do so…what we need is an estate agency that is run strictly in accordance with all legal compliance measures to ensure the interests of its clients.
  • When entrepreneurial estate agents leave their present employment in order to start their own small business, they are frowned upon and viewed as competition. They are then hounded by their former companies and held to unreasonable restraints of trade thus preventing them from following the route of new venture creation. At REDZetc we have created an ‘associates’ model where we encourage the creation of SMME’s by mentoring individuals to set up their own businesses and assisting them with the necessary back-up and coaching until they are fully qualified to be a principal of their own firm whilst sharing intellectual property and expertise with them.

If the intention is to change the industry by means of changing its soul into a more caring profession, you have to go national and since its inception in 2013, some 130 agents and 12 brand new entrepreneurial associate companies have joined hands all over South Africa. REDZetc is growing steadily but surely, as all agents and new ventures join of their own accord and are not recruited. They are all previously known by Pam or have been referred to REDZetc by people that believe in the brand and its culture of absolute compliance, integrity, transparency, expertise and passion.

Pam notes: “We focus on excellent service by experienced and educated estate agents. Our model provides that all our agents throughout the country can offer your property collectively to all their potential buyers at once. Your Hermanus listing agent will do the rest”.

In August, Women’s Month this year, Pam was honoured by being named as an honouree by the ‘7% Tribe’ at a gala dinner in Steyn City, Johannesburg represented by very select group of South African business leaders. According to the BWASA (Business Womens’ Association of SA) only 22% of board directors are women, but only 7% are executive directors.

According to the spokesperson of the group: “The 7% Tribe is a movement that aims to shatter the glass ceiling and, in so doing, create a path for future generations to follow. South Africa has given rise to so many hugely inspirational women and, by tapping into their insights, skills and talents, we can help uplift a new generation of successful South African women”.

Pam’s supporting statement at the event read as follows:

“To me business is much more than mere business. Being an entrepreneur is much more than starting a new business. We as women require a special ability to sense and act on opportunity, combining creative thinking with a unique brand of business sense to bring about something new and exciting to benefit our country.  We need vision and passion with an imperative to drive social change, and it is that potential, with its lasting, transformational benefit to society that sets true entrepreneurs apart. That is what REDZetc wants to be in order to create meaningful jobs and futures and always and ultimately improve the skills level of our people.  Because women can”.

The Institute of Estate Agents (IEASA), Western Cape also honoured Pam at their 2018 Annual General Meeting for her valued contribution to the property sector by bestowing her with the Geoffrey Seeff Award. She also received the same award way back in 1994!

Please just call Pam on 082 8000 867 or any of the local REDZetc estate agents or the Head Office on 021 881 3311 if you want to participate in our entrepreneurial approach by affording us the opportunity to offer your property to our potential buyers.

In order to ensure on-going professional service for and expert advice to our clients we have forged professional strategic alliances with the following business partners:

  • Property information:  Lightstone
  • Conveyancing Attorneys: Miltons Matsemela The Conveyancers